Your welcome email is the very first message you send to the subscribers — so it is important to make a fantastic first impression.
The reason: If you dazzle your readers with the welcome email, they will be more likely to open the next email you send.
But that does not mean you need to spend hours crafting the perfect welcome email. You could do it in less than a minute.
Seriously. We timed it.
You could use AWeber’s Email Libs tool. It comes with 50 templates, all you need to do is fill in the blanks.
What to include in the welcome email?
This welcome email template in Email Libs includes some solution components every welcome email should have.
- It welcomes the subscribers to your list.
- It sets expectations (reveals the type of content your subscribers could expect from you, as well how often they’ll receive it).
- It delivers your lead magnet a.k.a. your incentive for joining your list.
- It includes the contact information.
- It asks your subscribers to “whitelist” you so that your messages achieve their inbox instead of the spam folders.
If you want to knock your welcome email out of the park, although, we recommend using it as a starting place.
Add your own twist
Once you fill in the blanks in the template, copy &paste the words into a Word doc/a Google doc. Then add your own “spice” to the text to personalize it.
Here’re some easy ways to do that.
- Be human. Your welcome email is automated, but it should not sound like it came from a robot. Your subscribers need to hear from you. Set the tone, let your personality shine through.
If you like using the emojis, add one.
If you have opinions, confidently express them.
If you are always an optimist, end with your favorite motivational quote.
If you pride yourself on being irreverent, tell it how it is!
Heck, if you are the king of “dad jokes,” include one.
Justremember, this is your first impression. Make a splash right from the get-go. If you do this right, the readers will eventually be able to recognize your voice in each stage even if your logo and brand colors go missing from your emails. And they will be even more excited to open your next email.
- Avoid R.O.T. (redundant, outdated, and trivial information). Your content has to be valuable.
A subscriber joined your list because they think you could help them solve their problem. Sure, you might have a free lead magnet to entice them, but that content still needs to be fresh, high-quality, creative, and useful.
If it is just something your subscribers could find on Google or your emails are full of content that your competitors also provide, they will bounce out of your list & never make it to the next email in the series.
- Tell stories. Humans love stories. We communicate through them. And we learn from them. Our personal stories and memories give our lives meaning & order.
Your welcome email could include your story. It is your chance to tell your subscribers why you are the best person to give them information.
But do not write a novel. Try to keep your story to 10 sentences/less.
Here is a great example of a super short, but compelling Story Email from Jill Angie of Not Your Average Runner. It is her first email in her automated series for new subscribers, and it is included as a section within her welcome note.
Jill’s story is ten sentences. That it is. But in her story she oozes likability & she hits her readers’ biggest pain point: weight loss. She knows that is why the subscribers joined her mailing list, so she wastes no time addressing their challenge in her first message.
If you are not a writer, no problem. Shoot a quick 30-second video of yourself & link out to it from the welcome email. Or include a photo of yourself.
What comes after your welcome email?
Once you have your welcome email set, it is time to start thinking about the rest of your sequence.
Check out the exact emails you should place into the five stages of the marketing funnel.